Al-Ahmar Family
The family of Sheikh Abdullah bin Hussein al-Ahmar has occupied a broad status and the beginning was when a disagreement with Imam Ahmad and killed Hussein and Hamid al-Ahmar happened. Sheikh Abdallah Al-Ahmar played major political roles as he was the cornerstone of changed presidents, and the approval of the coup in November 1967 which overthrew Al-Sallal and brought Al-Eryani. The movement of June 13 was agreed on among the military represented by Ibrahim Al-Hamdi and sheikhs / tribe represented by Sheikh Al-Ahmar, then the assassination of President Hamdi and Ghashmi. Even President Ali Abdullah Saleh came when the role of Sheikh was essential and his approval was necessary in order to rule the country.

Distribution of Sheikh sons
Some of the Ahmar sons were assigned to official positions, such as Himyar and Hashed.

Hussein al-Ahmar
Hussein started to appear in 2005 after a notable visit to Libya and the emergence of disagreements with the president. He eventually settled after establishing the Solidarity Council, which attracted a lot of leaders from various social movements and notabilities.
The purpose of Solidarity Council was clear: promoting Hussein al-Ahmar and making him a symbol in the eyes of the media and public.

Sheikh Hamid al-Ahmar
Sheikh Hamid al-Ahmar quickly became a leader in the largest opposition party. He emerged in the 2006 presidential elections and participated in sponsoring the JMP candidate Faisal bin Shamlan. He proved to be a good preacher and a political expert.

Houthis
Badr Eddin Alhouthi depended his 10 sons and was in the right place in the right time.
He considers himself as the inheritor of the Zaidi sect and even criticized Zaidi scholars in order to have greater status among the new generations of Zaidis. However, he knew that no one from his family would be imam (leader) until he comes out with a sword, therefore, he began an armed movement, and suddenly Hussain Badr al-Din appeared, then his brother Abdul Malek.
The means and mechinisms for making characters depended on marketing slogans, lectures, and books. Abdul Malek appeared as a military commander on land, and so the war became the means for the growth of the Houthi family and a way that they could be marketed. Some say that Houthis do not even like the appearance of names and titles of those who joined them such as Alrozami, Habra and others. They wanted the branding to be Houthis only.
The sixth Sa’ada war was a huge promotion tool for the Houthis. The entry of Saudia Arabia in the war made the Houthis even bigger. What was even bigger was when the Houthis came out victorious against the two armies (Yemeni and Saudi).
After the sixth war, Abdul Malik disappeared and Muhammad Badr al-Din, brother of Abdul Malik, started talking on behalf of the group.

Families
We are facing a situation where families use the country and make it a farm of their own.
Yemenis are still being used by families and are killed in conflicts that occur in defending families and not the nation.

Presidents Family
Marketing Ahmed Ali Abdullah Saleh depends on sending him abroad and to deliver messages to kings and presidents which promotes him without making a quarter of the effort made by others.

Public Finance
In respectable countries, in which individuals seek and look for leadership, there are mechanisms and means for making characters and marketing them, as well as avoiding the use of public funds for personal interests.

The source of leaders
Political parties make leadership symbols from big families and promote them. Through different mechanisms, the leader quickly becomes head of party or candidate in elections.
Sheikh Hamid realized two years ago that the Reform Party and JMP didn’t allow him in promoting his agenda. In result, he created the Preparatory Committee for National Dialogue, which has become a wider playground for work and spreading his agenda.