Ever modern Dubai came up several years ago with an innovative Islamic method of public transportation for women by coming up with the Pink Taxi formula. Driven by women for women, the cab company immediately caught on, allowing women a freedom of movement they had never experienced so far.
For religious and/or social reasons many Muslim women in the Arabian Peninsula where tradition weighs heavier than in other Muslim communities the idea of traveling alone with a male stranger is simply not feasible. As a result women had to either rely on their relatives or get their own vehicle.
Pink Taxi offered a simple answer to women's transportation dilemma, making that trip to the mall that much more exciting and fun.
Yemen's new breed of female entrepreneurs are now considering trending the Pink Taxi to see if it will also captivate their kin's imagination and turn a clever idea into a profitable and socially friendly enterprise.
Skeptics are however doubting Yemen society will accept the idea of having women become taxi driver, especially in such a climate of insecurity. Nada al-Sharjabi an English teacher in Sana'a told the Yemen Post it would take years in her mind for clerics and tribal leaders to condone such a change in social behaviour. She remained optimistic saying "But who knows, if men decide their tired of driving us [women] around they might warm up to the idea."
Whether the Pink Taxi company will thrive or not, the women of Yemen are most definitely determined to pioneer social change by establishing themselves as equal citizens on all levels.